Founder Story: James Bellis
In the wake of the pandemic's upheaval in April 2020, James Bellis, a coffee enthusiast, found himself at the crossroads. His initial foray into the restaurant sector was thwarted by Covid closures, leading to a fortuitous pivot towards a mission-driven endeavor—Balance Coffee.
James, armed with over a decade of industry experience, sought to revolutionize the coffee landscape. Inspired by his own shift towards a healthier lifestyle during the pandemic, he recognized a void in the market for genuinely health-conscious coffee. Thus, Balance Coffee was born, with a commitment to sourcing, roasting, and delivering coffee that not only invigorates your senses but also nourishes your well-being.
What Makes Balance Coffee Unique?
- Commitment to Healthy Sourcing: At Balance Coffee, over 85% of the world's coffee is not enough. They source from the top 5% of global coffee farms, ensuring a bounty of naturally clean, speciality-grade coffee, free from contaminants like mold, mycotoxins, and pesticides. Moreover, they proudly pay 25% more for the highest quality beans.
- Expert Nutrition Advice: Seeking guidance from nutritionist Clemmie Rose of Harrods, James incorporated expert insights into the sourcing and roasting processes, ensuring Balance Coffee meets the highest health standards.
- Roasted for Health: Precision is paramount in roasting at Balance Coffee. Carefully selecting the perfect roast style and temperatures, they guarantee the healthiest coffee, optimizing antioxidant intake. From light to medium-dark roasts, the choices cater to diverse preferences.
- Sustainability Initiatives: Sustainability is not an afterthought but a core principle. From planting trees to supporting charities, Balance Coffee offsets its environmental impact. Every cup contributes to the global initiative of reducing CO2 emissions.
- Science-Backed Approach: Rooted in science, Balance Coffee's foundation lies in research, quality sourcing, meticulous testing, and optimized roasting. James personally visits coffee farms, ensuring health and quality standards are met.
- Ethical Sourcing Policies: Focused on ethical sourcing, Balance Coffee purchases speciality grade coffee, comprising just 5% of the world's consumption. Paying higher prices, they foster fair trade relationships, improving the livelihoods of coffee farmers globally.
- Recycle & Re-Use: As a sustainable coffee supplier, Balance Coffee transitioned to 100% recyclable packaging in 2021. In the roastery, they've reduced water usage by 33% and recycle everything possible, embodying their commitment to eco-conscious practices.
- CO2 Conscious Delivery: Even the delivery process aligns with their commitment to sustainability. Opting for Royal Mail and DPD, they minimize carbon emissions, ensuring that the journey of your coffee to your doorstep leaves a positive mark.
Positive Impact Through Every Sip:
Founder James Bellis emphasizes the necessity of ethical and sustainable coffee consumption. With initiatives such as tree planting through Ecologi and contributing to Project Waterfall, Balance Coffee is not just a beverage but a positive force in the global coffee ecosystem.
Every cup of Balance Coffee reflects a commitment to health, sustainability, and making a difference in the world—one sip at a time.
