In an era driven by AI, automation, and virtual communication, author, entrepreneur & Co-Founder of Student Beans James Eder is making a bold case for something surprisingly analogue: human connection.
His new book, The Collision Code explores the art of creating meaningful collisions between people, ideas, and opportunities. It argues that success in the digital age is not just about information or algorithms, but about intentional connection.
James, who has spent his career building communities and global projects, believes that moments of serendipity, those chance encounters that change everything, can actually be designed.
Through personal stories, psychology, and real-world examples, The Collision Code helps readers understand how to create the conditions for connection in their careers, businesses, and personal lives.
The Human Side of Technology
With so many platforms claiming to connect us, The Collision Code highlights a paradox: we are more connected than ever and yet often feel more isolated. The book challenges readers to rethink how technology can be used to foster real, in-person connection rather than replace it.
The message has already sparked global attention. The London launch of The Collision Code, raising over £7000 for charity and brought together entrepreneurs, creatives, and changemakers for an evening of ideas and conversation. 100% of the royalties are going to various charities including The British Heart Foundation & Cardiomyopathy UK.
“Technology is at its best when it amplifies our humanity,” says James. “The future of innovation depends not just on data and devices, but on how we collide, collaborate, and connect as people.”
A New Framework for Success
The Collision Code introduces a practical framework built around three pillars: Permission, Confidence, and Context. Together, these form the foundation for building meaningful relationships and unlocking unexpected opportunities.
- Permission: giving yourself the right to reach out, show up, and be seen.
- Confidence: developing the mindset to connect authentically, even in uncertain situations.
- Context: understanding when, where, and how collisions can naturally happen.
Why It Matters Now
As workplaces shift toward hybrid models and AI continues to transform industries, The Collision Code serves as a timely reminder of what makes innovation truly human. It is a call to action for leaders, entrepreneurs, and professionals to create environments that foster collaboration, conversation, and creativity.
With an audiobook launching soon on Audible and a growing international community around its message, The Collision Code is fast becoming more than a book. It is a movement built around the power of connection.
You can buy The Collision Code on Amazon: https://amzn.to/4l4XfL5 and other book stores online or ask your local bookstore to order it in for you if they don’t have it in stock.
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