In a significant development, policing minister Chris Philp has initiated a government consultation aimed at introducing artificial intelligence (AI) face scanners in UK supermarkets to enhance and expedite age verification processes for alcohol purchases. Major retailers such as Tesco, Asda, Morrisons, and Co-op have reportedly engaged in trials to assess the efficacy of this advanced technology.
The proposed system would revolutionize the traditional age verification approach, potentially eliminating the need for physical proof of identification. Instead, establishments serving or selling alcohol, including supermarkets, pubs, and bars, could leverage AI face scanning technology to determine a customer's eligibility to purchase alcohol.
During trials, the AI technology scans the customer's face at the point of sale, specifically at the till when they pay for their goods. If the technology suggests that the customer might be under the age of 25, a prompt would notify staff to request physical identification, such as a passport or driving license, ensuring a robust and comprehensive verification process.
The consultation, which explores potential amendments to the Licensing Act 2003, seeks to address the current limitations of the legislation, which does not explicitly allow technology to play a role in age verification for alcohol sales. Policing minister Chris Philp stated, "The government is keen to enable the secure and appropriate use of new technologies that can improve the experience of consumers and retailers."
One of the key considerations of the consultation is the exploration of age verification checks for online alcohol purchases, particularly those delivered to the customer. Currently, the Act focuses on age verification at the point of sale or appropriation to a contract, leaving a potential gap at the point of delivery. The consultation aims to determine whether there should be additional checks at the point of delivery and/or service.
Philp added, "We are consulting on whether to amend the Act so that it is explicit about when age verification must take place." This comprehensive review of the legislation signifies the government's commitment to adapting to technological advancements while ensuring the responsible and secure use of these innovations in the retail sale and supply of alcohol in the UK. The potential integration of AI face scanners could mark a significant shift in age verification processes, presenting an opportunity to enhance efficiency and the overall consumer experience.
