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New data has revealed the most lucrative US brands, with Apple topping the list.

By analyzing data sourced from Brand Finance, QR Code Generator PRO S.L gathered the top ten most valuable US brands in 2024.

Apple: The Highest-Priced US Brand

Apple is the highest-priced US brand, with a brand value of $516.58 billion in 2024. As Apple's most popular and valuable product, the iPhone has been the company's primary revenue generator since 2008, just one year after its launch. Between January and March 2024, Apple made $45,963 million in revenue from iPhone sales alone; the tech giant made a total annual revenue of $383.30bn in 2023.

The Top 5 Most Valuable American Brands

The second most valuable American brand is Microsoft, with its value being $340.44 billion in 2024. Microsoft achieved its highest market capitalization figure in 2023 (its stock market value), with $3.20 trillion, making it the largest software company in the world by market capitalization.

Third in the ranking is Google, with a brand value of $333.44 in 2024. In 2023, the tech giant made revenue of $305.63bn, which is its highest revenue to date. Google’s email service, Gmail, has more than 1.8 billion active users, while most of the company’s earnings are generated through advertising on Google sites, such as YouTube.



Value (in billions USD $) 






















Taking the fourth spot is Amazon, with a brand value of $308.93 billion in 2024. Jeff Bezos’ company is the world’s largest e-commerce business, and it made a net sales revenue of $575 billion in 2023. On average, each quarter Amazon makes $10.70 million from its subscription services alone.

Walmart is the fifth most lucrative US brand, with a brand value of $96.84 billion in 2024. One of America’s favorite grocery stores, Walmart is now the largest retailer in the world in terms of revenue, with its latest annual revenue coming in at $648.13.

Factors Providing Value to a Brand

Marc Porcar, CEO of QR Code Generator PRO S.L, commented on the findings:

“The tech sector dominates this ranking because it is undeniably one of the most dynamic and rapidly growing industries globally. Its leaders are consistently introducing new technologies and innovative products each year. Consequently, investors have been heavily investing in tech stocks, driving valuations significantly higher compared to other industries.

“All of these brands are highly successful due to their strong brand recognition, consistent quality, extensive reach, and customer-focused strategies. For example, Starbucks excels by providing a consistent and personalized customer experience, with a focus on high-quality products and a strong loyalty program, and Walmart's success stems from its extensive network of stores, efficient supply chain, and ability to offer low prices on a wide variety of products. Both brands leverage technology and innovation to enhance customer satisfaction and maintain a competitive edge in their respective markets.”