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Startup Spotlight: Drift

Company Profile: Drift

Founded: 2014
Status: Private
Employees: 616

Company Overview

Drift is an AI-powered conversational marketing and sales platform that enables businesses to engage with website visitors and customers in real-time through chatbots and live chat, facilitating personalized and interactive interactions to drive customer engagement and conversions.


Drift is the brainchild of co-founders David Cancel and Elias Torres. Drawing upon their considerable experience in the tech industry, the duo leveraged their backgrounds at companies like HubSpot and Performable to launch Drift, which is headquartered in Boston, Massachusetts.

Key Features

1. Real-Time Chat

2. Personalized Chatbots and Automation

3. Lead Routing and Management

4. Integrations

5. Reporting and Analytics

Drift | Everything Starts With a Conversation
Drift’s Conversation Cloud helps businesses connect with customers in the moments that matter most — using chat, email, video, and more.