Chat GPT has revolutionized how most of us to business and for those practising search engine optimisation (SEO), there are huge benefits in terms of rapid content creation, keyword research, the ability to create new tools and more.
We speak to Jade Bartholomew, the inspirational founder of Sierra Six Media, an award-winning SEO agency in London to find our more.
Rapid Content Creation
Bartholomew: "One of the biggest tasks for us as SEO professionals is writing content and traditionally we would have to hire or find lots of writers and meet tight deadlines."
"Content is used for landing pages, guides and article placements on third party websites. Today, but giving clear instructions to Chat GPT, we can have bespoke articles produced in seconds."
"We know that Google will pick up on AI generated content, so the cues we give are very specific and long to include certain keywords, phrases and article structure - but for us, using Chat GPT is hugely scalable and cost-effective."
Keyword Research
Bartholomew: "You can ask Chat GPT to give you a list of popular keywords and their monthly search volumes for a specific client or site that you are working on. Previously you would have to use Google tools or paid tools to access this information and it can be quite manual, rather than created in seconds."
"You can similarly ask for a list of popular blog post or guide titles that can become the basis of your content marketing strategy."
Build Tables and Tools
Bartholomew: "Chat GPT gives you the opportunity to create things like tables and tools to elevate your content."
"You can ask Chat GPT for a table on the pros and cons of something, or ask for a pricing table or list of instructions - and then simply copy and paste this into your text. We recently used this for a client that compared office space - and it looked really great."
"Similarly you can ask for more complex tools or visuals in HTML form, such as asking for calculators, payment examples or formulas - which can be altered to include certain figures."
"This looks great and can add some real power to your pieces."
e.g
| Feature | ChatGPT |
|---|
| Instant Answers | Provides direct, well-structured responses without needing to browse multiple links. | Requires searching through multiple web pages for answers. |
| Conversational Search | Allows follow-up questions and interactive discussion for deeper understanding. | Requires refining search queries manually. |
| Summarisation | Summarises complex topics quickly and concisely. | Often requires reading multiple articles to get a summary. |
| Personalisation | Can tailor answers based on previous queries in the conversation. | Every search starts from scratch without context. |
| No Ads or SEO Influence | Provides unbiased answers without ads or SEO-optimised content affecting results. | Many top results are influenced by SEO and ads. |
| Code & Problem-Solving | Can generate and debug code instantly, providing explanations. | Requires searching forums like Stack Overflow. |
| Writing Assistance | Can generate text, improve grammar, and create detailed content. | Provides tools but doesn’t generate content directly. |
| Availability of Up-to-Date Information | Limited to its last training update (unless web access is enabled). | Provides the latest real-time information. |
| Reliability of Sources | Answers are based on general knowledge and training data, but sources aren’t always cited. | Provides direct links to sources for verification. |
| Multi-Step Problem Solving | Can guide users through multi-step solutions interactively. | Often requires finding multiple guides or articles. |
Will Chat GPT Replace SEO or Google?
Bartholomew: "There is a lot of chatter about SEO becoming obsolete or Chat GPT taking over as the main search engine over Google - but this is very early speculation."
"Google is still the market leader by far, getting 8.5 billion searches per day worldwide, compared to Chat GPT which has around 122 million users per day. It still an impressive number (by Chat GPT) but is tiny in comparison to Google."
"Google offers a much wider user experience, incorporating Gmail, images, videos, addresses and the ability to transact, such as being able to find websites where you can fill in forms, get email addresses and call phone numbers."
"It is likely that Chat GPT will catch up and become a lot more visual and offer all these kind of services in due course. But Google is a huge juggernaut and has its shareholders to keep happy and will no doubt continue to find ways to maintain is dominance."
