As we approach 2025, the role of artificial intelligence (AI) in marketing is poised for significant evolution. No longer a distant concept of futuristic potential, AI has become an integral part of marketing workflows, enhancing efficiency and driving more personalised customer experiences.
In this interview with James Griffiths, Creative Director at BeCreative Media, he talks about how AI is reshaping the landscape—from taking on repetitive tasks to becoming a creative partner for marketers. Instead of replacing human creativity, AI is enabling marketers to focus on strategic thinking and storytelling while still maintaining the crucial human touch.
"We have noticed the role of AI in marketing has shifted from futuristic potential to everyday practicality, with users integrating their tools into workflows. As we look to 2025, AI will likely continue to shape marketing in profound ways, and here’s how we envision this:
Human-Led, AI-Supported Marketing
Contrary to the fear that AI will replace human creativity, we see 2025 as a year where AI will take on more mundane, repetitive tasks, allowing marketers to focus on creative strategy and storytelling. Tools like generative AI will help brainstorm campaign ideas, draft initial content, and analyse data faster than ever, but human oversight will remain crucial for nuance, authenticity, and connection.
Hyper-Personalised Customer Journeys
AI-powered CRMs are already enabling marketers to create tailored customer experiences, and by 2025, we expect this to become even more sophisticated. Predictive analytics and real-time insights will help businesses anticipate customer needs, fostering stronger loyalty through personalised content and offers.
AI as a Career Catalyst
For marketers, AI is an enabler of growth. By reducing time spent on manual tasks, professionals can invest more energy in learning, strategising, and innovating. As more teams embrace AI, we anticipate a cultural shift where marketers see these tools as a way to sharpen their skills and grow their careers.
Balancing Creativity with Data
AI’s role in marketing has shown that data and creativity don’t have to be at odds. By 2025, we predict even deeper integration of AI in the creative process, helping marketers overcome challenges like writer’s block or campaign fatigue. AI will be a collaborator, not a competitor.
At our agency, we’ve embraced AI not just as a tool for efficiency but as a partner in driving better outcomes for our clients. We’ve found that the real power of AI lies in its ability to amplify human creativity, streamline workflows, and bring us closer to our audiences.
The future of marketing is undoubtedly AI-powered, but it will also remain distinctly human. It's a combination we’re excited to be a part of."
