Creating custom packaging for your food business in the UK can help set your brand apart, improve customer experience, and ensure your products are protected. However, there are several key factors you need to think about before getting started. From design to hygiene, sustainability to scalability, we speak to Atif Akhtar of Waseema Packaging to better understand each element which plays an important role in your packaging’s success.
Design and Branding of Custom Packaging
Your packaging should reflect your brand’s personality. Think about your colours, logo, font and overall look. The design should be eye-catching but also clear, especially when it comes to labelling ingredients and expiry dates. If your food is sold in shops, your packaging will be the first thing people see – so make sure it tells your story and stands out on the shelf.
Packaging should also be practical. Consider the shape and size. Will your product fit well? Is it easy to carry, open, or reseal? Food packaging should not only look good, but work well too.
Sustainability of Custom Packaging
In the UK, there is growing pressure on businesses to reduce waste and be more eco-friendly. When choosing materials, try to avoid plastic where possible. Recyclable, compostable or biodegradable packaging is a better choice and is often favoured by customers.
Check local regulations and recycling rules. Some councils accept different types of packaging, so make sure your materials match what’s commonly accepted in your area. Let your customers know how to dispose of the packaging too.
Hygiene and Safety Considerations for Custom Packaging
Food packaging must meet UK hygiene and safety standards. This includes using food-grade materials that don’t affect the taste or quality of your product. Packaging must keep the food fresh and free from contamination during storage and transport.
It’s also important to include proper labelling. You must display allergen information, best before or use-by dates, and nutritional details where required by law.
Scalability of Your Packaging
As your business grows, your packaging needs might change. Start with a design that can be easily adapted. For example, if you sell both small and large portions, make sure your branding works across all sizes.
Think about cost as well. Small print runs can be expensive, so consider choosing designs that can scale up with bulk orders as demand increases.
Using an Outsourced Company Like Waseema
Working with a packaging supplier can save you time and ensure professional results. Choose a UK-based company that understands local regulations and food standards. Look for one with experience in food packaging and ask for samples before committing.
Make sure they offer flexible options in case your needs change later. Good communication, lead times and delivery options are also important to consider when outsourcing.
