As customers move through the digital age, the landscape of online shopping is constantly evolving to adapt. Modern AI technology has revolutionized e-commerce platforms to improve the way consumers browse, shop, and interact with online retailers. By analyzing data patterns and consumer trends, e-commerce websites can provide shoppers with an increased level of personalization to enhance overall customer satisfaction but also increase conversion rates for retailers across all industries.
AI Technology in Action: Carve Designs
Embracing this new wave of technology, women’s swimwear and clothing brand Carve Designs recently launched their elevated fit experience with their new “Swim Quiz,” an AI-powered quiz that helps customers find swimwear pieces that are better aligned with their style, size, and coverage level. The Swim Quiz, which implements Octane AI, collects information about a customer’s style, lifestyle, and fit preference by asking questions about body type, sizing preferences, and lifestyle (lounging or activity) to provide product recommendations. Specifically, we selected Octane AI because they were able to help us easily create a customized swim-style quiz for our website visitors and were already integrated into our website platform, Shopify, which made building the product decision tree very straightforward.
We know that finding the right fit can be intimidating, especially when shopping for swimsuits. We've put a lot of thought and energy into creating a line that is not only made to fit real women's bodies but is also easy to shop. With extensive data and feedback collected from our consumers, we created this technology as a way to digest our product line and give them personalized style and size recommendations to drastically change their online shopping experience and confidence in the brand, for the better. In addition, all of Carve Design’s product pages use Wair Fit Predictor Technology, making it easier to choose the right size when picking out a swimsuit or clothing.
The Swim Quiz
Since the launch of the Swim Quiz, we’ve found that customers who have taken it have over a 3x higher conversion rate than those who do not. Of those who start the Swim Quiz, over 80% complete the quiz and make it to the results page. So far, the Swim Quiz technology has helped to drive over $600,000 in revenue in the last 90 days.
Headquartered in Sausalito, California, Carve Designs is a pioneering apparel brand founded on the principle of “carving a path, whether in surf or just in life.” From its 2003 launch as a beach apparel company selling rash guards and board shorts, Carve Designs has evolved into a complete outdoor lifestyle brand offering surf, swim, and lifestyle clothing for people who long for that same calm and content feeling that inspires them at the beach where Carve Designs was born.
Thayer co-founded Carve in 2003. As the Chief Executive Officer, she is focused on Carve becoming an iconic American lifestyle brand. Thayer’s operating motto is to make data-driven decisions across all functional areas. She has successfully grown the business into an omnichannel, nationally known swimwear and apparel brand.
Prior to founding Carve, she served as a Managing Director for Alpine Investors, LLC, a mid-market private equity firm for whom she managed a portfolio of companies. There, she specialized in financial planning and analysis, implementing sales and operations processes and strategic plans. Thayer launched her career at The Gillette Company in its undergraduate management training program.
Thayer grew up in the suburbs of Cleveland, Ohio, and holds a Bachelor of Arts from Trinity College in Hartford, Connecticut. Thayer lives with her family in Northern California and is actively involved in her children’s schools and Compass San Francisco, a non-profit focused on preventing homelessness. She loves to surf and is an avid world traveler.
